Marketing for cash-pay urologists, proven with Dr. Justin Houman.
Men's sexual health and fertility. In-house video, ads, condition-specific follow-up, and every inquiry tracked to its source, on infrastructure built for health data. Installed and run end to end by one team.
Men's health doesn't market like the rest of medicine.
Patients pay out of pocket, choose on reputation and outcomes, and research privately, often late at night. The conditions are sensitive: erectile dysfunction, Peyronie's disease, low testosterone, fertility, testicular pain. Nobody fills out a form they don't trust, and nobody calls a practice they haven't already watched.
The usual medical-marketing playbook, insurance optimization, Medicare panels, review farming, does nothing here. What works is the surgeon on camera explaining the condition in plain language, put in front of the right patient at the right moment, with follow-up that matches how that patient decides.
We work with subspecialty-trained urologists, not generalist practices. Dr. Houman is a fellowship-trained male fertility and sexual medicine specialist with more than 800 penile implants. The system was built around that level of care.
What we run for a urology practice.
One connected system, built around video and tuned for men's health. Your part is a shoot day a month and a ten-minute approval pass each week.
Long-form explainers and short-form clips on what patients actually search: ED and the options past pills, no-scalpel vasectomy, vasectomy reversal, male fertility, Peyronie's, testosterone. Shot and edited in house, posted weekly, with the comments and DMs answered. Sensitive topics need a trusted face, not stock footage.
Condition-specific campaigns on Meta and Google search. Paid puts the right explainer in front of the right patient at the moment they're looking, and the best organic posts become the next ads. You pay the platforms directly.
A short, private assessment that sorts inquiries by condition before anyone picks up the phone, so a self-conscious patient never has to say it out loud first. In its first week it produced Dr. Houman's cheapest inquiries by a wide margin.
Email and text sequences by condition, AI replies to first questions in DMs, and a CRM that remembers every patient, on the HIPAA-compliant tier. Every inquiry reaches your front office tagged. If your desk needs it, a voice agent answers the overflow.
Google Analytics, CallRail call tracking, and the ad pixels, wired into tagging that ties every form and call back to the ad, post, or page that produced it. We read the calls. Phone calls count here, because more than half of a urology practice's inquiries arrive by phone.
An ED patient thinks it over for months. A vasectomy patient has mostly already decided. Fertility runs on urgency. Most agencies treat every inquiry the same. We tag each one by condition and give it follow-up that matches how that patient actually decides.
Dr. Justin Houman, Tower Urology, Los Angeles.
Engagement began January 2026. These are the August 2026 numbers, straight from the practice's call tracking, forms, assessment funnel, and CRM.
Already cited by AI search.
When a patient researches a sensitive condition, they increasingly ask ChatGPT before they ask Google. AI tools don't rank pages. They cite sources, and they pull from clear, authoritative, evidence-based content. Dr. Houman's tracking already shows AI assistants as a referral source, small today and larger every quarter.
Everything we make is built for citation by default: video explainers transcribed and structured, pages with clear authority signals, and subspecialist-level depth instead of generalist filler.
Compliant by default.
Healthcare marketing has a floor, and we build above it. Patients trust the practice with sensitive details, and the infrastructure has to earn that.
The follow-up and CRM platform runs on its HIPAA-compliant tier, with a signed business associate agreement where required.
Patient inquiries are captured and stored securely, not dropped into inboxes or spreadsheets that were never built for health data.
Protected health information stays out of unsecured channels. The tracking we run measures sources and conversions, not diagnoses.
One practice per market.
One cash-pay men's health urology practice per metro, for the whole engagement and six months after. Los Angeles is committed to Dr. Houman. Every other metro is open, and we'll tell you on the first call.
Start with the audit.
Twenty minutes with your intake numbers: how many patients reach out, where they come from, and what happens when they call.